5 Top Tips For Running an Ebay Business
Ebay has grown over the years from a small scale auction site into one of the largest globally recognised and respected consumer led sales sites. From small scale part-time home-based sellers to larger businesses there are many advantages to using ebay to reach your customer base.
Setting up an ebay store provides your business with what is essentially your own mini-sales website. Without much of the hassle and expense of building your own tailor made site.
Build up your feedback – Any ebay business stands or falls on its positive feedback. If you have any negative feedback then however cheap or high quality your goods are you will struggle to establish yourself and you will find buyers are reticent to trust you with their hard earned cash.
Positive feedback can be achieved in a variety of ways the simplest and most obvious is to provide a good service. You can also boost your score by selling loss-leading items giving good value and boosting your reputation as a good value seller or by simply buying things using your profile, paying promptly and thus getting positive feedback from other ebay sellers.
Write your listings carefully – Be honest. Ebay is largely self regulated by its users via the feedback system so a ‘warts and all’ description is always best. You will garner more kudos through accurately and honestly including any blemishes in your descriptions than by trying to hide or gloss over them. Indeed many sellers (especially of second hand goods) include photographs of any blemishes to highlight them and thus wipe out any feeling of grievance that may subsequently be come up from a misled buyer.
Be detailed, include all the information that makes your item unique and defines it. Don’t write whole listings in capitals or bright flashing colours as although they may seem to stand out that they stand out they can be confusing and tiresome on the eye of the buyer who is scrolling through multiple listings.
Find out what sells – Market research is important to any business and ebay is no different. Make time to search under “Completed listings” to see what is selling well and what price certain items are fetching ensuring you can price competitively.
Get your packaging right – Your service doesn’t end when someone clicks buy. The transaction is complete when a happy customer has received their goods and gives you positive feedback. Pack anything fragile with as much protection as possible to ensure it is safeguarded in transit. Make time to address, label and package your goods professionally. The way your goods arrive will reflect your business so typed labels, a compliment slip with your business details and a receipt will elevate your service above part-time sellers.
Remember postage costs. List the postage prices separately and clearly and state the type of delivery offered for the price.
Patience – Like anything else an ebay business needs time and dedication to become a success. Build a customer base by consistently delivering quality and building up your feedback. Taking yourself seriously and treating every aspect of your business professionally is the first step to others taking you seriously. Once established consider using ebays free turbo-lister software to list multiple items quicker and with more ease. |